ED-A-MAMMA, the renowned child clothing brand founded by Bollywood sensation Alia Bhatt, recently partnered with The Disposal Company to recycle a substantial amount of plastic from the environment. This initiative is part of ED-A-MAMMA’s ongoing commitment to sustainability and reducing its environmental footprint.
The brand’s collaboration with The Disposal Company aims to actively contribute to the global effort to combat plastic pollution. By actively engaging in recycling programs, ED-A-MAMMA is not only addressing the issue at its source but is also setting an example for other brands in the sector to follow.
What sets ED-A-MAMMA apart is not only its commitment to recycling but also its status as a plastic-positive brand. Going beyond the industry norm, since its inception, ED-A-MAMMA has already eliminated the use of plastic in both its products and packaging, making it a pioneer in sustainable practices.
As part of this plastic-positive commitment, Ed-a-Mamma invites its customers to contribute to the cause with every purchase. Adding a few extra bucks to the invoice enables patrons to support the recovery of 400gm of post-consumer plastic waste from landfills in India for each additional rupee. This partnership represents a harmonious blend of innovation and environmental stewardship, setting a new standard for sustainability in the fashion industry. TDC and Ed-a-Mamma invite everyone to be part of this transformative journey towards responsible fashion, empowering the younger generation to embrace style with a purpose.
Bhagyashree Bhansali, founder of The Disposal Company said, “Ed-a-Mamma has not only garnered praise from conscious consumers but has also become an inspiring force for other brands to follow, encouraging them to prioritize sustainability and contribute to a more environmentally conscious society. TDC offers solutions that empower brands to become plastic-neutral and actively contribute to a cleaner environment”.
In a world where climate change and environmental degradation are pressing concerns, ED-A-MAMMA is leading by example, proving that businesses can thrive while prioritizing sustainability. The brand’s efforts are not just about making products but about making a positive impact on the planet.