Mumbai, 13, April 2023: New-age communications consultancy SGA PR announces the launch of India’s first Cohort Communications Program – ‘ProTeen’. The program is designed to empower early-age startups to communicate with their stakeholders and build their brand story while optimizing their marketing spends. The maiden cohort of the bespoke startup-only initiative has been launched with FAAD Network, a community of over 1600+ angels, high net-worth individuals, and venture capitalists across India, Singapore, Dubai, the US, the UK, and Canada. The network has invested in 70+ startups.

ProTeen is unique in its construct as it deploys the ‘power of collective’ by bringing a group of young entrepreneurs together to navigate their entrepreneurial journey. Backed by SGA PR’s philosophy of being an invested partner in the startup ecosystem, it offers a never-before proposition for early-stage businesses.

Rahul Jain, Partner & Joint CEO at SGA PR said, “India is the third largest startup ecosystem, and on average at least 2 to 3 startups are founded every day. Most of the founders focus on developing the product and technology and often fail to communicate their story to the external ecosystem. We have seen many good business models close prematurely because they could not develop the right narrative for their products and services. After watching the ecosystem closely for a decade now, we believe that this gap needs to be addressed.”

Karan Verma, Co-founder & Director of FAAD Network said, “FAAD Network is committed to supporting the growth and success of our community of founders. We are thrilled to be the first to launch ProTeen along with SGA PR. ProTeen will democratize storytelling for every founder trying to contribute to the digital story of India.”

The leadership team at SGA PR has a combined experience of 100 years in building brands from pre-seed to a unicorn. With the launch of ProTeen, SGA PR is poised to become the go-to communications consultancy for startups in India.

Earlier this year FAAD Network received the approval from the Securities and Exchange Board of India (SEBI) to launch a ₹300 crore category-I alternative investment fund (AIF). The network aims to build the war chest in the coming months to invest across sectors in early-stage pre-seed to Series A technology companies, with a special focus on health tech, agritech, deep tech, and cleantech space.