India, May 2022:  Lomotif, a global short video-sharing platform that offers easy and intuitive creation, has launched its new Original Sound feature through its “#OGSounds – Go viral with your original sound” campaign.  This new Lomotif Original Sound feature will allow users to create original audio clips and create video content by remixing other users’ Original Sound clips as well.

Empowering creators with the Original Sound feature in Lomotif

Lomotif is the place where everyday creators can unleash and grow their creative potential – with a breadth of easy-to-use creative tools, a variety of engaging topical channels, and an active community of like-minded everyday creators that enables users to inspire each other to be creative. By amplifying the app’s new Original Sound feature, the #OGSounds challenge presents Lomotif’s community with an opportunity to experiment with audio creation and music collaboration.

To encourage exploration and playfully engage the creative side of users, Original Sound creation is not limited to just singing or self-produced songs – from the sounds of the ocean, to spoken poetry, to a cat’s meow – Original Sound clips can be created by everyday creators with everyday sounds. Users can create their own Original Sound clips of up to 30-seconds, by simply recording a Lomotif and posting it. If no music clips are selected during the creation process from Lomotif’s extensive music catalogue, an Original Sound clip is immediately created and attributed to the user. Other like-minded creators may then collaborate by remixing their own Lomotifs from these Original Sound clips created.

Unleashing creative collaboration with Original Sound remixing feature in Lomotif

Speaking on this new feature, Paul Yang, CEO, Lomotif, said, “As a home for everyday creators with dedicated global users from countries spanning Asia to Latin America, and West Africa to the U.S., Lomotif created this Original Sound feature as a new way for our users to feed their creativity and spark inspiration through easy collaboration. Our Lomotif community shares authentic short video content that empowers others to express themselves freely, and giving our users a chance to create and be accredited as creators of Original Sound clips was just a natural next step in our evolution. We’re delighted to have rolled out this new feature that will enhance the Lomotif experience and put more power into the hands of our creators. We can’t wait to witness what #OGSounds will be created next!”