Bengaluru, 3rd August Sonata announces the launch of Summit, its first deep design-inspired statement collection with the aim to provide premium designs at affordable prices to customers, bringing the extraordinary landscapes of Ladakh to life through seven distinctive timepieces. This men’s collection is crafted for a new generation of culturally tuned men driven by bold ambition, who dream bigger, aim higher and have the audacity to pursue what others might think impossible. Inspired by Ladakh’s dramatic peaks and striking contrasts, the collection translates unique facets of its landscape into contemporary, wearable statements. The Summit collection brings together the scale and spirit of the mountains with a distinctive design language for a generation of upstarts who dare to dream beyond convention, challenge the norms and go beyond imagination.
Pulak Narain, Brand Head – Sonata, Titan Company Limited, said, “As the brand expands its design vocabulary and enters a more elevated space, the Summit collection brings together a strong narrative and contemporary aesthetics to create a more aspirational expression of Sonata. The collection allows us to build on the spirit of the upstart that has always been central to the brand, while establishing a distinctive proposition rooted in design and a compelling story. With this collection, we are strengthening Sonata‘s relevance in the premium yet value conscious space. This launch is about shaping a new chapter for the brand and the way it is experienced by our consumers.”