PEAK by HMS Networks – New look, proven strengths remain HMS Networks integrates PEAK as a product brand Since fall 2024, PEAK-System Technik GmbH has been part of the HMS Networks Group. Now, in early 2026, it is time for the next logical step in this integration as PEAK visually becomes a product brand of the HMS family. For customers and partners, this shows direction, clarity, and continuity – because PEAK’s key values, products, and contacts remain unchanged.
Darmstadt, Germany – Feb 17:
One shared look – with a clear origin
PEAK’s visual appearance now follows the design of HMS Networks, making it clear that the pioneering PEAK products now have the solid backing of Industrial ICT leader HMS Networks. The previously dominant colors red and black are replaced by the established HMS colors blue and white.
A central element is the PEAK logo. It keeps its distinctive, recognizable outline while being clearly linked to the group through the addition “by HMS Networks”. This way, the PEAK brand remains clearly identifiable and at the same time benefits from the strong HMS backing. Globally known Industrial ICT product brands are already united under this umbrella, such as Anybus, Ewon, Intesis, Red Lion, N-Tron, Owasys, and Ixxat.
PEAK by HMS Networks: The visual appearance of the PEAK brand keeps its distinctive, recognizable outline while being clearly linked to the group through the addition “by HMS Networks”.
Why this step makes sense
The visual integration of the PEAK brand is a natural continuation of the acquisition in 2024. Through the merger, PEAK has already gained access to global development resources, extensive know-how, and the financial stability and independence of the HMS Networks Group. At the same time, customers benefit from HMS Networks’ worldwide sales and service network, which makes it easier to access PEAK products and other solutions from HMS.
“A unified brand appearance helps customers find their way faster and understand connections more clearly and intuitively – especially in a technologically complex environment like ours,” explains Christian Adolph, Director Marketing, Business Development & Technical Support. “That PEAK also visually is now part of HMS reflects exactly that: a strong brand with its own identity and recognition, embedded in a group that stands for reliability, stability, and long-term perspectives.”
Christian Adolph, Director Marketing, Business Development & Technical Support.
Aiming for future growth
With the updated look, PEAK and HMS Networks underline their commitment to offering customers secure, high-performance, and future-proof hardware and software for Automotive, Medical, and Industrial Communication.
“‘#1 Choice for Engineers’ remains our top priority and our central guiding principle,” adds Adolph. “We will communicate this message together with the fresh look repeatedly in the coming months and make it visible through campaigns. Because PEAK remains PEAK – but now clearly visible as part of HMS Networks.”
A new product in a fresh guise: The PCAN-USB XL is one of the latest product releases of PEAK by HMS Networks. With the CAN XL technology inside and the new PEAK logo outside it is ready for the future!
