Bengaluru, Feb 16th: Tuco Kids, India’s first personal care brand created exclusively for children aged 3 to 13, has unveiled its latest campaign featuring filmmaker and choreographer Farah Khan. Positioned as a cultural conversation, the campaign challenges a deeply ingrained yet overlooked parenting habit, the use of adult skincare products on children.
The candid spotlight comes from Tuco Kids’ bold new campaign titled “Would You Let Your Child…?” a series of films that use provocative scenarios to challenge a widespread but rarely questioned parenting habit: giving children adult skincare products.
Bringing her trademark candour to the screen, Farah appears as a hands-on mother of three, grounding the film in authenticity. Viewers are asked whether they would allow their child to hold a beer, sit behind a steering wheel, or get married, each met with an instinctive refusal before the narrative pivots to its central provocation: “Toh ek second… iske liye answer hai NO. Toh phir adult skincare? Woh kaise haan ho gaya?”The storytelling is further sharpened through Farah’s exchange with her now-famous real-life cook, Dilip, whose innocent questions become the trigger for the film’s defining moments, adding humour and everyday relatability.
In a particularly memorable behind-the-scenes moment that has resonated with parents, Farah is seen chasing her manager with a chappal, lamenting: “Arre yaar… Yeh brand mere bachche jab chhote the tab laana chahiye tha. Teen-teen bachchon ka ab teenage khatam hone aaya hai, aur tu ab yeh brand laa raha hai” her frustration echoing what thousands of Indian parents feel about the lack of age-appropriate skincare options for children.
As the narrative progresses, the film underscores the functional insight at its core: that children’s skin is more delicate and requires gentler formulations, given constant exposure to sun, sweat, pollution, and outdoor play.
The campaign showcases Tuco’s product range, including the Dull Skin Kit and the Tangled Hair Kit . All formulations use trusted ingredients like reetha, amla, turmeric, and kesar and are certified by both dermatologists and pediatricians.
Commenting on the campaign, Aishvarya Murali and Chanakya Gupta, Co-founders at Tuco Kids, said: “Farah’s authenticity is exactly what this campaign needed. She’s not reading from a script, she’s speaking as a mom who wished better options existed for her own kids. That frustration, that ‘why didn’t this exist sooner’ feeling, is what every parent experiences when they discover Tuco. This campaign is about starting an honest conversation about what we’re putting on our children’s skin.”
The campaign will roll out through a 360-degree digital amplification across social and influencer platforms, supported by high-visibility content and creator collaborations.
Founded in 2023, Tuco Kids today serves over five lakh families across India and has scaled 10x over the past year. Backed by RTP Global, Fireside Ventures, Whiteboard Capital, and MG Investments, the brand offers a comprehensive portfolio spanning skincare, hair care, body care, sunscreens, mosquito repellents, kids’ makeup, deodorants, and curated gift packs all formulated in-house using natural, time-tested Indian ingredients certified by dermatologists and paediatricians and packaged in 100% landfill and ocean-reclaimed plastic.