Göteborg-Sweden – Feb. 10 – Point S Europe, together with Point S Sweden and Point S Norway, has announced the creation of Point S Nordic, a new regional headquarters established to strengthen synergies across the four Scandinavian markets where the Point S brand operates: Sweden, Norway, Finland, and Denmark.

The regional network belongs to the global Point S independent network of tyre dealers and vehicle maintenance businesses. Across the Nordics, Point S has more than 300 retail outlets, with an estimated market share of nearly 10% in passenger car tyres and 15% in the truck and commercial vehicle segment.

Point S Nordic will coordinate supplier and fleet policies while supporting development of the Point S network across Scandinavia. The Group aims to recruit approximately 100 new members across the region over the next three years.

The creation of Point S Nordic has been formally announced at the Point S Sweden annual conference on February 7th in Göteborg.

From left to right: Frederik Hansson Chairman of the board Däckteam Sweden / Martin Tillsen – CEO PS Sweden / Fabien – CEO PS International / Bård Dalen – CEO PS Norway / Marius Undersrud – Network manager PS Norway

Fabien Bouquet, Global CEO of Point S, commented:

“The creation of Point S Nordic is driven by our ambition to further strengthen our already significant footprint in Scandinavia and to enhance the profitability of our members. This will be achieved by consolidating our purchasing and commercial policies across Nordic markets, in alignment with our international strategy, while fully respecting regional characteristics. We believe in thinking globally while acting locally.

Martin Tillsten, CEO of Point S Sweden (Däckteam) added:

“The launch of Point S Nordic formalizes the close cooperation we already maintain on a daily basis with our Point S colleagues across other Scandinavian markets. It will enable us to accelerate existing synergies and generate additional value for our members.”

Bård Dalen, CEO of Point S Norway (Fagdekk) stated:

“For several years, our Norwegian members have delivered the highest profitability in our sector. The mission of Point S Nordic will be to help sustain this level of performance in the years to come. We share a core mission with all our Scandinavian and international Point S colleagues: to support our members, who are, first and foremost, independent entrepreneurs.”