Jan 16: JPayMe, an RBI-registered NBFC and emerging Indian fintech platform, today inaugurated its first offline branch in Delhi NCR, marking a significant milestone in the companyʼs expansion journey and its commitment to improving access to formal credit.

Through its first offline branch, PayMe will offer Loan Against Property (LAP) of up to ₹20 lakh, accepting both residential and commercial properties, including owned and rented assets, enabling a broader borrower base to unlock secured credit. LAP products will be available with flexible tenures ranging from 3 to 10 years. In addition, the branch will offer Personal Loans of up to ₹5 lakh, aimed at addressing the credit needs of salaried individuals, retailers, and micro and small business owners – segments that often face challenges in accessing timely and structured financing.

The offline expansion complements PayMeʼs broader digital ecosystem, which includes secured and unsecured lending products, along with SaaS-based

fintech solutions offered through its technology arm, Huey Tech. By combining technology-led underwriting with on-ground customer engagement, PayMe aims to deliver faster, more transparent, and personalised lending experiences.

Commenting on the launch, Mahesh Shukla, Founder and CEO, PayMe, said, “Despite the growth of digital lending, many salaried individuals and small business owners continue to face challenges in accessing timely and fair credit. Our first offline branch strengthens our ability to serve these segments by combining technology-driven lending with personal guidance. This expansion reflects our long-term commitment to ethical, transparent, and inclusive finance.ˮ The branch inauguration took place today with a ribbon-cutting ceremony and media interactions.