Jan 13: Ezeepay, a prominent digital payment platform committed to bringing financial inclusiveness all over India, has made a remarkable achievement by surpassing INR 100 Crore in transactions in the state of Uttar Pradesh. The very rapid expansion has primarily been through the strong acceptance in the rural and semi-urban regions of eastern UP such as Gorakhpur, Basti, Gonda, and Balrampur, which is a clear indication of the growing confidence of people in digital finance in tier-3 and tier-4 areas.

The company marked the occasion at a Gorakhpur gathering that aimed to improve grassroots engagement by establishing a direct connection with partners, merchants, and field teams and acquiring insights into the local challenges and opportunities for growth. Ezeepay’s platform has been instrumental in improving access to digital payments in areas with limited banking infrastructure. By empowering local Ezeepay Mitrs and supporting them through regional field teams, the platform offers services such as AEPS, cash withdrawal, balance inquiry, domestic remittance, and bill payments directly within local communities. This approach reduces dependence on distant bank branches, saves time and costs for customers, and builds trust in digital finance.

According to the Founder/CEO of Ezeepay, “Crossing INR 100 Crore in transactions in Uttar Pradesh is not just a business milestone, as it represents the collective effort of our on-ground employees, partners, and Ezeepay Mitrs (retailers) who drive our growth every day. Engagements like the Gorakhpur meet help us stay closely connected to the grassroots and strengthen our mission of building an inclusive digital payments ecosystem for Bharat.”

Ezeepay, which is dedicated to financial inclusion at the grassroots level, adopts the merchant-first and people-first approach and backs it up by onboarding, training, and supporting the retailers who will be acting as the digital banking touchpoints. The strong involvement of the employees from the regions leads to the delivery of service while at the same time creating the job opportunities in the rural and semi-urban areas. 

By concentrating on the empowerment of the grassroots and the digital financial inclusion, Ezeepay, therefore, is in the right place to promote the adoption of digital payments in rural and semi-urban India and so reduce the distance between technology and accessibility.