New Delhi, Jan 12: GAIL (India) Limited has joined the nationwide #NonStopZindagi campaign under National PNG Drive 2.0, an initiative steered by the Petroleum and Natural Gas Regulatory Board (PNGRB) to promote the adoption of Piped Natural Gas (PNG) and Compressed Natural Gas (CNG) across India. The campaign reflects a collective commitment by key stakeholders in the natural gas ecosystem to accelerate the transition towards cleaner, safer and more efficient energy solutions for households, businesses, industries and the transport sector.

National PNG Drive 2.0, being organised from 1 January to 31 March 2026, aligns with the Hon’ble Prime Minister’s vision to increase the share of natural gas in India’s energy basket to 15% by 2030 and transition the country towards a gas-based economy. Supporting this goal, PNGRB has introduced a Unified Tariff framework under the principle of “One Nation, One Grid, One Tariff” to create an integrated national gas transmission network with standardized and affordable transportation charges, enabling wider access across the country.

The primary objective of the campaign is to build widespread awareness and generate demand for PNG, CNG and the City Gas Distribution (CGD) ecosystem. Through focused outreach, the initiative aims to encourage adoption across domestic, commercial and industrial segments, while also strengthening the use of CNG as a preferred fuel for automobiles.

At the heart of the campaign is a strong customer-centric narrative emphasizing the key advantages of PNG and CNG, including enhanced safety, round-the-clock reliability, convenience and significant cost savings. The messaging addresses everyday energy needs while reinforcing natural gas as a dependable and future-ready fuel choice for urban and semi-urban India.

To ensure maximum reach and impact, the campaign adopts an integrated engagement approach spanning digital, offline and on-ground channels. This multi-platform strategy strengthens brand visibility and enables consistent communication with consumers at multiple touchpoints. The initiative also provides standardized creative toolkits to CGD entities, ensuring uniform messaging, stronger brand recall and measurable lead generation at a national level.

Creative development focuses on four target segments, PNG domestic households, commercial establishments, industrial users and CNG automobile consumers. A wide suite of marketing collaterals, including television commercials, hoardings, banners, leaflets, kiosks and magazine advertisements, enables comprehensive coverage across urban landscapes and media platforms.

Digital and social media engagement forms a key pillar of the outreach plan, supported by curated content such as social media posts, GIFs, influencer campaigns and platform-optimised videos for Facebook and YouTube. On-ground activations, including Resident Welfare Association (RWA) toolkits and mobile van branding, further build community awareness. These touchpoints are strengthened by culturally relevant and festival-themed messaging to deepen public connect.

Through its participation in the #NonStopZindagi campaign, GAIL reaffirms its commitment to expanding access to clean energy solutions and advancing India’s transition towards a more sustainable and gas-based economy.