Bengaluru, Jan 07: Some stories are never meant to end. They evolve, grow stronger, and find their way back to where they began. Lotto, the iconic Italian sportswear brand, today announced its collaboration with tennis legend Sania Mirza, who joins the brand as Brand Ambassador and Chief Advisor for Women’s Sports.
For Sania, this partnership is more than a professional milestone—it is a homecoming. A return to a relationship that began when she was just 19 years old, a young athlete defined by her multidimensional personality, fearless confidence, and unmistakable presence both on and off the court. Long before the world celebrated her Grand Slam triumphs and historic achievements, Lotto recognised her individuality—believing not only in what she would accomplish, but in the unapologetic spirit, authenticity, and conviction she carried from the very start.
Commenting on the collaboration, Abhishek Ganguly, CEO, Agilitas Group, said:
“Sania embodies everything Lotto stands for authenticity, confidence, and a deep-rooted connection with sport that goes far beyond results. She has consistently existed at the intersection of sport, culture, and community, shaping how an entire generation understands self-belief and individuality. This partnership is a natural reflection of those shared values.”
Expressing her thoughts on rejoining the brand, Sania Mirza, Former Indian Tennis Player, Brand Ambassador & Chief Advisor for Women’s Sports, Lotto, said:
“Lotto believed in me at a time when I was still discovering my own voice as an athlete. Coming back now feels incredibly natural not just as a player, but as someone who can help shape how women experience sport and movement. This role allows me to contribute beyond the court, which makes this partnership deeply meaningful.”
As Chief Advisor for Women’s Sports, Sania will work closely with Lotto to guide and strengthen the brand’s women’s athleisure and sportswear journey across footwear and apparel. Drawing from her lived experience and perspective, her role will focus on fostering deeper community connections and ensuring the brand continues to evolve with women—not just for them.