New Delhi, Dec 30: Yakult (Japan) has been recognized as one of the world’s outstanding brands, receiving the prestigious ‘Brand of the Year’ Global Award for the ninth consecutive year since 2017 at the 2025–2026 World Branding Awards ceremony held in Osaka, Japan. The World Branding Awards, organized by the World Branding Forum, honor global, regional, and national brands that demonstrate strong consumer preference, brand performance, and consistent excellence across markets.

Commenting on the recognition, Mr. Eiji Amano, Managing Director, Yakult Danone India Pvt. Ltd., said, “Being honored as ‘Brand of the Year’ globally for nine consecutive years is a powerful endorsement of the trust consumers place in Yakult and the science behind the Shirota strain. This recognition reinforces our commitment to the Indian market, where we see enormous potential to grow probiotics consumption by offering clinically proven products that support nutrition absorption, better digestion & immunity for families across the country.” 

Mr. Taku Otsuka, Director – Sales, PR & Marketing, Yakult Danone India Pvt. Ltd., added, “This award is not just a badge of honour; it is a responsibility to keep raising the bar on brand experience, communication, and innovation. In India, it inspires us to elevate our marketing strategies, including Taapsee Pannu as brand ambassador, the Shin-Chan campaign for gut health education, and #GutIsBusted social media initiatives that have driven our growth through targeted urban expansion and influencer partnerships.”

Yakult is a probiotic drink that contains over 6.5 billion beneficial bacteria, specifically Lactobacillus casei strain Shirota (Shirota strain), which helps improve nutrition absorption and digestion, and boost immunity. It acts as a daily catalyst, enhancing the effectiveness of our diet by improving nutrient absorption in the gut. Originating in Japan, Yakult is now sold in 40 countries and regions worldwide. Since entering India in 2008, Yakult has expanded to 33 states, pioneering the probiotic dairy drink category and raising awareness of gut health. As India shifts toward healthier food and beverage choices, demand for probiotics and functional foods is rising, making the country a crucial market for Yakult’s growth strategy.