Dec 23: Absolut Mixers unveiled The Absolut Blue Trail at Echoes of Earth with an immersive artistic journey that brings Absolut’s iconic “Born Colourless” philosophy to life through the lens of nature, creativity, and coexistence.
At its core, Absolut has always stood for a colourless world—one that celebrates differences, embraces diversity, and believes that true vibrancy emerges when ideas, identities, and perspectives mix freely. This ethos finds a natural ally in Echoes of Earth, a festival rooted in inclusivity, sustainability, and artistic expression. This year’s theme, “Nature’s Intelligence,” echoed that belief, highlighting a world where ecosystems thrive through coexistence rather than division.
The Absolut Blue Trail brought together a collective of three artists, each reimagining the colour blue—an illusion in nature that exists only when elements come together in perfect harmony. Through large-scale installations crafted from reclaimed materials, the trail invited audiences to experience how creativity, like colour, is born from connection.
Artist Trishala Srinivas interpreted the Indian Roller, a bird celebrated for its vivid blue plumage and dramatic aerial displays. Artist collective Alt-Native turned their focus to the Peacock Mantis Shrimp, known for its striking blue hues and extraordinary visual spectrum. Completing the trail, Mechanimal presented a kinetic reimagination of the rare Gooty Tarantula, transforming fragility into strength and spotlighting the beauty of endangered species through innovation and reuse.
Extending the experience further, the Absolut Stage drew inspiration from nature’s ultimate shape-shifter—the Mimic Octopus. Fluid, adaptive, and expressive, the stage became a living canvas that evolved with performances, reflecting Absolut’s belief in transformation through mixing and openness.
Beyond visual art and installations, Echoes of Earth 2025 curated a powerful musical experience that echoed Absolut’s belief in connection and creative freedom. The Absolut Stage became a hub for some of the festival’s most compelling performances, blending electronic, rock, experimental, and high-energy sets that resonated deeply with audiences. Stavroz closed Day One with cinematic, jazz-infused electronica that felt immersive and organic. The F16s kept the energy soaring with an explosive indie-rock set blending disco grooves and punk-tinged angst. Wrapping up the Octo Jones stage, Graysokker delivered a high-octane mix of reimagined rock and electronic anthems, igniting a euphoric, dance-ready finale.
Pulkith Modi, General Manager- Marketing, International Brands at Pernod Ricard India expressed, “At Absolut, we believe in a world that embraces authenticity, inclusivity, and the freedom to express without labels — a world that is Born Colourless. Our collaboration with Echoes of Earth reflects this belief, celebrating the purity of expression found in nature, culture, and art. Together, we’re creating a space where creativity flows as freely, consciously, and inclusively as the world we aspire to build.”
At Echoes of Earth 2025, Absolut Mixers invited audiences to step into this colourless world—where art, nature, and community blend to create something truly iconic.
Echoes of Earth 2025 in partnership with Absolut Mixers was held on December 13 and 14 in Bengaluru, bringing together over 30 artists and bands from India and abroad, alongside immersive art installations, workshops, and community-led experiences.