Dec 19: coto, India’s fastest-growing emotional-wellness platform, today announced its expansion into Canada, extending its 24/7 ecosystem of expert-led support, therapeutic guidance, and trusted astrology and tarot-based wellness to a broader international audience. This step strengthens coto’s global footprint and reaffirms its commitment to providing real-time guidance across mental health, relationships, mindfulness, astrology, and tarot, to users seeking accessible and credible support. It marks a significant milestone in the company’s mission to make emotional wellness accessible worldwide.
Canada is currently facing a widening gap in accessible emotional and mental-health support, with over 5 million people reporting unmet or only partially met care needs. Beyond clinical shortages, there is a parallel demand for culturally aligned, stigma-free, and immediate emotional guidance. coto meets this need through instant access to verified experts across therapy-style support, relationship counselling, mindfulness tools, alongside astrological consultations, tarot-led guidance, reiki, breathwork, and intuitive ritual-based practices that help users process change, uncertainty, and emotional strain.
Astrology has emerged as coto’s strongest and most in-demand category in Canada particularly among users between 24–45 years. The challenges faced by users in the region are highly nuanced, post-marriage transitions, long-distance family dynamics, cultural expectations, immigration and visa-related stress, identity shifts, and financial and emotional responsibility stretching across borders. For many in Canada, especially within the South Asian diaspora, astrology and tarot are not merely spiritual interests but structured frameworks that offer clarity on relationships, timing, career uncertainty, and decision-making. These concerns are among the top themes driving consultations.
Canada is home to one of the world’s largest South Asian diaspora populations, with significant Punjabi and Gujarati communities across Toronto, Brampton, Surrey, and Vancouver. These communities have long relied on astrological insight, ritual guidance, and holistic practices as part of their emotional and cultural ecosystem. coto responds with expertise delivered in familiar languages, shaped by cultural context, and attuned to generational realities. To strengthen local engagement, the platform will collaborate with regional influencers, NRI networks, cultural organisations, and community platforms to build trust, visibility, and accessibility.
Commenting on the expansion, Tarun Katial, Founder & CEO of coto, said “The decision to expand into Canada came from listening closely to people. A growing number of calls from the Sikh community, seeking guidance that felt culturally familiar, revealed a need that wasn’t being met elsewhere. Those early connections shaped coto’s approach, showing that support has to be both personal and grounded in context. In Canada, the platform can now bring clarity, continuity, and emotional steadiness to a community navigating life across continents, where cultural and emotional threads are often intertwined.
Adding to this, Tabi Bude, Chief Expansion Officer at coto, who has deep experience in building wellness and emotional-support ecosystems, said, The way people approach emotional wellness is changing. They want tools that offer immediate tools, guidance, and support to navigate life with confidence and clarity. Over the past few years, I’ve seen powerful shifts from the rise of on-demand, text-first emotional support, to the mainstream adoption of holistic and culturally rooted wellness practices. These trends strongly reinforce the work we’re doing at coto. At coto, we have built a platform that brings trusted expertise to anyone, anywhere, whenever they need it. Expanding our reach to Canada isn’t just growth; it’s an opportunity to make meaningful support accessible, meet people in their moments of need, and help communities cultivate resilience, balance, and emotional well-being.”
Beyond Canada, coto already supports users in the United Kingdom, with a strong base among South Asians, and is rapidly seeing demand from the United States and Middle East, where astrology and tarot-led wellness are gaining mainstream acceptance.
With this expansion, coto moves one step closer to its long-term vision, becoming the world’s most trusted emotional-support ecosystem, bridging lived experience, ancient wisdom, and modern emotional intelligence for anyone seeking stability, clarity, and resilience.