22 August 2025: Lexar, a leading global brand in memory and storage solutions, will be participating as the Official Silver Sponsor at Photo Video Asia 2025 (PVA2025), India’s premier B2B platform dedicated to revolutionizing the photography and videography industry. The event will take place from August 29 to 31, 2025, at Pragati Maidan, New Delhi, and is organized by Aakar Exhibition Pvt. Ltd.

Photo Video Asia is a flagship industry expo that brings together photographers, videographers, content creators, and technology enthusiasts from across the country to explore the latest trends, tools, and innovations in the imaging sector. Lexar’s sponsorship and active participation reinforce its commitment to empowering professionals and enthusiasts in India with high-performance, reliable, and secure memory and storage solutions.

With a visitor profile largely comprising photographers and videographers, Lexar will focus on its Professional CFexpress™ 4.0 Series, designed for ultimate performance and reliability:

Professional GOLD CFexpress™ 4.0 Type B Card

Generous storage capacity up to 4TB

PCIe 4.0 performance delivers 3600MB/s max read, 3300MB/s max write¹

Sustained write speeds of 3000MB/s¹ for cinema-quality video with no dropped frames

Includes free Lexar Data Recovery Tool software

Professional GOLD CFexpress™ 4.0 Type A Card

PCIe 4.0 delivers 1800MB/s max read, 1650MB/s max write¹

1400MB/s sustained write speeds and VPG400 rating for cinema-quality video¹

Rugged design: temperature-proof, vibration-resistant, dust- and water-proof (IP68)

Includes free Lexar Data Recovery Tool software

Professional SILVER CFexpress™ 4.0 Type B Card

Up to 3600MB/s max read, 3000MB/s max write, and 2600MB/s sustained write speeds¹

PCIe 4.0 and NVMe protocols for seamless 8K RAW video capture

Includes free Lexar Data Recovery Tool software

Mr. Fissal Oubida, General Manager – India, Middle East, Africa & CIS, Lexar, said, “Photo Video Asia 2025 is the perfect platform to engage with the imaging community and showcase products that truly make a difference in professional workflows. Our Professional CFexpress™ 4.0 cards offer unmatched speed, reliability, and durability, qualities that photographers and videographers can rely on to capture their vision without compromise.”

Rajeev Anand, Director Sales – India, Lexar India, added, “India’s imaging industry is evolving rapidly, and the demand for high-speed, high-capacity storage solutions is at an all-time high. At PVA2025, visitors will see first-hand how Lexar’s CFexpress™ 4.0 cards can transform their creative process by enabling faster shooting, smoother editing, and secure storage for even the most data-intensive projects.”

Lexar’s booth at PVA2025 will feature live demonstrations, product showcases, and opportunities for professionals to experience the speed and durability of the CFexpress™ 4.0 range. This participation underscores Lexar’s dedication to supporting India’s creative community with world-class storage innovations.