Srinagar, April 02nd, 2025: Madame, India’s leading women’s fashion brand, announces the grand opening of its latest Exclusive Brand Outlet (EBO) at Srinagar International Airport. Located at the Airport Authority of India (AAI) Terminal 1, First Floor, this store marks Madame’s continued expansion in Jammu & Kashmir, complementing its existing stores in the city.

Understanding the dynamic needs of travelers, the new store will feature an exclusive selection of fashion apparel along with a curated range of accessories. Shoppers can explore stylish categories like Shackets, Shirts, Jackets, Cardigans, Sling Bags, Perfumes, and Stoles—each carefully chosen to align with the preferences of modern travelers. This strategic opening at Srinagar Airport strengthens Madame’s travel retail portfolio, making it the brand’s third airport store, following successful operations at Mumbai and Pune Airports.

Commenting on the launch, Akhil Jain, Executive Director, Jain Amar, said, “The opening of our store at Srinagar Airport is a significant milestone in our journey to enhance the travel retail experience. With a unique mix of stylish apparel and accessories, we aim to provide travelers with convenient and fashionable choices on the go.”

Additionally, Madame will introduce special promotional offers tailored to flight schedules and passenger movements. These time-sensitive promotions will focus on instant gratification, acknowledging the limited opportunities for returning customers in an airport retail setting. The opening of the Srinagar Airport store is part of Madame’s larger strategy to strengthen its presence in high-footfall locations, ensuring fashion-forward travelers have access to the brand’s premium offerings across the country.