Bengaluru, 27th March 2025: Coca-Cola® is thrilled to announce Indian superstar Yash as the new face of the brand during its ongoing Coke Halftime campaign – emphasizing that a well-timed pause can sometimes be just what we need in the middle of our day-to-day tasks. By bringing Yash into the fold, Coca-Cola® reinforces its commitment to celebrating meaningful pauses – moments that do more than just stop time – with Coke Halftime.

The new campaign film, set in a bustling marketplace, showcases Yash’s effortless charm and the power of a Halftime moment. As neighborhood friends struggle to assemble a massive cutout, Yash signals for a pause, not with instructions, but with a chilled Coca-Cola. Just the break they needed, as they come together, refresh themselves with chilled Coke, take a break & complete their task, unveiling the cutout was of Yash himself.

Kaushik Prasad, Senior Director, Marketing for Coca-Cola category at The Coca-Cola Company’s India and Southwest Asia Operating Unit said, “Coca-Cola is all about uplifting everyday moments and Coke Halftime is an invitation to take a pause especially amidst what feels like endless routines and even better if it’s with a delicious, ice-cold Coca-Cola. We’re thrilled & excited to welcome Rocking Star Yash to the Coca-Cola family, he personifies the power of delivering in the moments of high anticipation. We’re hopeful his fans & supporters see his dynamism, inspiring persona and mass connect with people as a perfect fit with Coca-Cola.”

Speaking about his association with Coca-Cola, Superstar Yash said, “Halftime isn’t just a break—it’s the spark before the next big moment, and Coke makes every pause feel like a celebration. I’m pleased to partner with Coca-Cola—because with Coke, halftime hits different!”

The campaign film, crafted by the VML Delhi team & directed by, Kishore Iyyar, will be amplified across the IPL, television, and digital touchpoints to fuel the power of Halftime in everyday lives!