Birkenstock India Opens Its First Flagship Store In Mumbai

The overall store concept follows the brand’s core values of function, quality and tradition and an oversized replica of the original BIRKENSTOCK footbed, crafted by local copper artisans, takes centre stage in the store design. Spread over 1,600 square metres, the flagship store is a harmonious fusion of contemporary design and traditional Indian heritage. Drawing inspiration from India's rich cultural tapestry, the store design incorporates brass, a locally produced material...